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Practice · Porsche Design

Finally reliable prices

Developing a consistent price structure with minimum margins, discount limits, and approval rules across all channels. When do prices become a point of conflict rather than a decision basis? Missing rules and inconsistent exceptions undermine every pricing logic. The approach: convert everything into a clear system that holds up under questioning. Over 1.25 million prices calculated.

Practice · Porsche Design

Knowing what sells when

Building an integrated sales planning system for product and channel decisions. Planning fails most often when it is needed most – because products, channels, and time periods are considered in isolation. The solution was an integrated sales logic bringing all dimensions together. 1,200 products planned.

Consulting · Brandextend

Rethinking the range

Supporting a leading international fashion brand in building a structured product range planning process. Turning a grown range back into a clearly managed offering – through systematic analysis and a foundation that provides lasting orientation for product decisions.

Practice · Porsche Design

Distribution in competition

Establishing an internal point-of-sale information network with an incentive-relevant sales competition. How do you activate distribution without falling into activism? By connecting information and incentive systems. This makes performance visible and manageable. 45 participating stores.

Research · University of St. Gallen

Luxury as a book

Editorial leadership of The Management of Luxury in two editions at Kogan Page – a reference work bringing together perspectives from research and practice into a coherent content line. 52 co-authors from 12 countries coordinated.

Research · University of St. Gallen

High-end marketing made tangible

Designing and coordinating the Marketing Review issue on High-End Marketing with contributions from research and practice. How do you bring different perspectives to a shared topic? By carefully selecting contributions and placing them in a clear content line. 22 authors brought together.

Consulting · Brandextend

Positioning that holds

Developing an integrated brand, marketing, and partnership strategy to upgrade a commoditised offering. The starting point was a systematic analysis of value drivers beyond pure product attributes – the result a positioning that credibly shifts price and quality expectations upward.

Research · University of St. Gallen

Genuinely understanding careers

Building a multi-year research programme on career decisions and employer attractiveness with partners from research and practice. How does a viable research programme emerge from an idea? By involving the right partners early and consistently developing a topic further. Running for over 12 years.

Practice · Independent

Making careers tangible

Developing and scaling a study and tool programme for the systematic capture of preferences, competencies, and decision logics. How can career decisions be made on a more informed basis? By making preferences and requirements visible and translating them into usable guidance. Over 15,000 participants, 25 universities, 300 employers.

Consulting · Independent

Reaching talent directly

Data-based workshop comparing applicant preferences, expectations, and employer offerings. Starting point: confronting self-image with external perception. Result: concrete areas of action for a differentiated employer positioning in the competition for talent.

Practice · Porsche Design

Finally selling online

Building a scalable e-commerce system with consistent data and process logic. How does e-commerce become a viable distribution channel rather than an isolated project? By thinking data, processes, and user flow together from the start. Distribution in 25 countries.

Practice · Porsche Design

Visible in social media

Building an innovative brand experience for social media that aligns content and channels so they work together. When does social media remain visible but ineffective? When a consistent brand experience is missing. Three channels integrated.

Practice · Independent

Thinking research digitally

Developing a digital platform concept for accompanying student research projects – developed consistently from the user perspective, not from the technology. Thinking from problem through to user experience to solution. A conceptual prototype developed.